THE ABC of SEO by David George.
Dedico estos apuntes a mis compañer@s de clase. El libro es fantástico. Os deseo unas felices fiestas.
Apuntes del libro "THE ABC of SEO. Search Engine Optimization Strategies. Lulu Press. March 2005. David George. Website: www.abcseo.com
Hemos visto varias herramientas en el curso para crear web content (contenido web).
Prefiero usar la expresión sitio web (website) en lugar de página web porque entiendo que un sitio web es al menos una o más páginas web de contenidos web.
Mi forma de estructurarlo (verlo) es web >>>> website >>> web page >> web content >.
Lo que he anotado a continuación son mis apuntes de un libro sobre Search Engine Optimization, optimización de sitios webs (realmente la presentación de su contenido de forma amena) para los motores de búsqueda.
Relación simple de varialbes claves
1. Url, title, header
3. Anchor text
4. Keyword density
5. Alt text, image
5. Inbound and Outbound links
6. Structure
7. Design
Tácticas a tener en cuenta en el diseño del web:
1. Relación entre Url, title, header y contenido del la primera frase de texto.
2. Relevancia del contenido en su conjunto y su calidad sobre cantidad.
3. Use anchor text (texto anclaje) that makes sense when you read it.
4. Do not use more than 5 keywords on the same page (keyword density).
5. Always use the Alt text with HTML and images.
6. Grammar and spelling are important. Take them seriously.
7. Inbound links to a website are very important.
8. Insite links (internal links) are important. See 15.
9. Good content is very important. Write correctly.
10. Use an easy to follow structure and clear design. (Usable)
11. Anchor text to on page features.
12. Anchor text to related subject matter.
13. Ancher text to keywords and without too much keyword density
14. Anchor text to on page factors.
15. Anchor text to inbound links (Very important).
16. Use words instead of icons (like home instead of house icon)
17. Use keywords in title as prime elements.
18. Use internal links to create a pattern of natural insite navigation.
19. Each page should have 2 to 4 keywords for direct target content.
20. Split content on separate pages.
21. URLs should contain keywords.
22. Title tags with keywords and no stop words. Order to make sense.
23. Use first header and sentence to describe contents on page.
24. Use first paragraph also to as part of web content description.
25. Optimize web for load speed on all pages.
26. No page should be greater than 100K. and the best are closer to 10K.
27. Title and Header should be rich with keywords and must make sense.
28. Renew at least some content daily.
29. Submit sites to Google, Yahoo and MSH yourself. Do not trust others to do it for these three.
30. Never use Flash, Frames or Shockwave for making websites or important content.
31. Keyword adjacency trend (2 or 3 keywords next to each other) is gaining importance and is given more weight by search engines. Test.
32. Validate HTML. See http://validator.w3.org
33. Analyze log files. It is boring but where true masters learn.
34. Use commands allinancher, allinurl, allintext, allintitle
35. Never use Black hat techniques. (bad guys).
Otros:
Vale más un sitio web de 3 páginas sencillamente perfecto que uno de 100 mal mantenido.
Para Google:
1. Para Google, el anchor text es un factor clave para el posicionamiento.
